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The Red Coral Story

It’s been a long road to North America, one that we couldn’t have done without the support and insight from our patients, practitioners, partners, educators, friends and family. Here’s how the journey started.

Upon graduating from Victoria University in 2006, some of my fellow students were setting up a Traditional Chinese Medicine practice in inner city Melbourne. These were exciting times as we all ventured out to follow our dreams after five years of studies. As with most recent graduates, we spent our days thinking about how we can make things better. As it turns out, one of those times, became my “Ah-ha moment.” I wanted to bring to market better quality needles and products at fair prices.

Eastern adventure and a search for success

My journey started with a 12-month visa for China and off I went to start a business in acupuncture needles. Without any contacts, appointments or leads I was off. I had a thirst for adventure and success. I stayed in Shanghai with friends and we researched factories that produced acupuncture needles. Suzhou proved to be where they were being made.

I went to all the big names firstly to understand what it was that driving the high prices and quality issues. It became very apparent that the needles being produced were inexpensive and of average quality. I went to over a dozen producers until I found a small factory that at the time was working with a US supplier we knew about. The excitement was overwhelming and the result was our first product: The Red Coral Premium Acupuncture needle.

With what little money I had left, I purchased as much as I could and headed home with the first Red Coral Needle.

Providing a superior quality product with an accurate price was what inspired my journey. And as the business continues to grow, we still maintain this mantra. The next needle we delivered to the market was our J-type and shortly thereafter was our Natural. My vision to bring “superior quality products at accurate pricing” continues to filter through as we continue to innovate.

The importance of educators

This vision would surely allow me to penetrate the Australian market, yet being the small, new kid on the block proved challenging at times. My market strategy back then and still to this day is to work alongside educators. This allows me to better understand the industry needs and to educate the students on the importance of quality needles in Dry Needling and Acupuncture.

The world’s first dry needle

Being involved in the dry needling and acupuncture industry was exciting for me and continues to be the most exhilarating part of my role. If it weren’t for thought leaders such as Andrew Gallagher and Jorgen Forsberg, we wouldn’t have the Myotech and Myotech Precision in the market. Working alongside these two educators, we were able to invent the first dry needle in the world.

The creating of the Myotech Dry Needle came about from another trip to Shanghai where we met with a joint German Venture manufacturer producing high quality German steel acupuncture needles and started collaborating with their engineering and design team. Many months and iterations resulted in the first needle purely designed for the use of dry needling, trigger point therapy, myotherapy and deep tissue stimulation.